Architecture, once a fusion of art and functionality, is increasingly shaped by commercial interests and large-scale projects in today's world. Under the influence of globalization and capitalist economies, the construction sector is increasingly dominated by major investors and construction firms. These companies prioritize fast, efficient, and profitable projects, which forces architecture to align with these commercial pressures.
Large-scale construction projects often result in designs that emphasize commercial success over cultural and aesthetic values. Many architectural firms focus on producing more "marketable" and "commercially viable" projects to meet the demands of investors. This situation leads to the sacrifice of originality, social context, and aesthetic understanding in the design process.
Specifically, residential projects, shopping malls, and office buildings are often developed using standardized designs. These projects are created with the goal of maximizing profit and minimizing cost, with little regard for local identities or historical context. This marks one of the first signs of architecture becoming "dead": designs that are devoid of local and cultural context, driven instead by pragmatism and profit.